Best Email Marketing Apps For Shopify

If you’re looking for the best email marketing apps for Shopify then you’re in the right place. With over 45 pages of email apps to choose from in the app store, how do you know which one to choose?

Email marketing is a cornerstone of ecommerce strategies due to its effectiveness in reaching, engaging, and converting customers for free. It offers a direct line of communication, allowing businesses to build relationships, promote products, and drive sales.

Key Benefits of Email Marketing For Shopify Stores

There are a number of significant benefits for any ecommerce business, not just Shopify stores:

1. Personalized Communication and Customer Relationship Building

• Tailored Content: Email marketing allows you to segment your audience based on demographics, purchase history, and preferences. This enables you to send highly relevant and personalized content that resonates with individual customers.
• Nurturing Loyalty: By providing valuable content, exclusive offers, and personalized recommendations, you can foster strong relationships with your customers and encourage repeat purchases.

2. Sales and Revenue Generation

• Promotional Campaigns: Email marketing is ideal for promoting sales, discounts, and limited-time offers. By reaching your customers directly, you can drive immediate sales and increase revenue.
• Abandoned Cart Recovery: Abandoned carts are a common problem in ecommerce. Email marketing can help recover lost sales by reminding customers of items left in their carts and offering incentives to complete their purchase.
• Cross-Selling and Upselling: By suggesting complementary or premium products, you can increase the average order value and boost sales.

3. Customer Retention and Engagement

• Newsletter Marketing: Keep your customers informed about new products, blog posts, and company news through regular newsletters. This helps maintain engagement and keeps your brand top of mind.
• Educational Content: Providing valuable content, such as tips, guides, or tutorials, can position your brand as an authority in your industry and build trust with your customers.

4. Data Collection and Analysis

• Tracking Metrics: Email marketing platforms allow you to track key metrics such as open rates, click-through rates, and conversions. This data can help you measure the effectiveness of your campaigns and make data-driven decisions.
• Audience Segmentation: By analyzing customer data, you can segment your audience into different groups based on shared characteristics. This allows you to send more targeted and effective campaigns.

5. Cost-Effective and Scalable

• Low Cost: Compared to other marketing channels, email marketing is relatively inexpensive. You can reach a large audience at a minimal cost.
• Scalability: Email marketing is highly scalable, allowing you to reach a growing customer base without significantly increasing your marketing budget.

By leveraging these key benefits, ecommerce businesses can cost effectively use email marketing to drive sales, build customer loyalty, build long-term relationships and repeat customers.

Stats Supporting Email Marketing’s Importance:

ROI: According to HubSpot, email marketing has an average ROI of 36:1, meaning for every $1 spent, businesses can expect a return of $36.

Open Rates: While open rates vary, studies show that segmented email campaigns can achieve significantly higher open rates than generic ones. For instance, a study by Campaign Monitor found that segmented emails can have open rates as high as 76%.

Conversion Rates: Email marketing can drive significant conversions. A study by OptinMonster found that 60% of consumers have made a purchase as a result of a promotional email.

Customer Engagement: Email marketing is a highly effective tool for engaging with customers. A study by Salesforce found that 80% of customers are more likely to make a purchase when a brand sends personalized emails.

By leveraging email marketing effectively, ecommerce businesses can build lasting relationships, drive sales, and achieve long-term success so let’s take a look at some of the more popular free and paid for Shopify apps (based on over 14 years working with Shopify store owners) that you can integrate with your store to start leveraging the power of email marketing.

Klaviyo – ***Recommended ***

Klaviyo is an e-commerce automation platform for email (and now SMS) and is genuinely the undisputed world champion when it comes to the best email marketing apps for Shopify.

It is noted for its integration with shopping platforms such as Shopify, BigCommerce, and Magento. Like other email marketing software, they offer segmentation tools based on customers’ online shopping behaviors.

They offer web tracking of activity and let you know what your customers are up to. Their segmentation tools produce highly targeted and precise marketing campaigns.

Klaviyo’s USP is its ability to really work with rich datasets to give an accurate and precise picture of your existing and potential markets at any given moment.

Pricing:

Klaviyo has a pricing structure based on the number active profiles or subscribers you have on your list. SMS messaging is also extra. They offer a free plan for stores with up to 250 users and have scaling plans for stores with over 250,001+ active users.

Shopify reviews: 4.6*/2644

ActiveCampaign

ActiveCampaign is a platform-based package with a wider CRM and sales module. They promote themselves as getting the ‘right emails get in front of the right people through the use of broadcast and trigger emails. These precisely timed emails activate when the software believes the customer is most interested.

ActiveCampaign uses analytical tools to send email autoresponders and previously scheduled emails. This software is offering a wider sales and marketing approach and is not simply focused on email and newsletter functionality.

Their USP is to ‘save time while growing your business.

Pricing:

Pricing plans range from lite which is $15 a month to $145+ a month for the enterprise package, which includes the CRM and sales software. They offer a 20% discount for non-profit organizations and an annual reduction of 40% if you pay upfront for 12 months of service. 

Being a relatively new product on Shopify, there are fewer reviews do not let that put you off as they have being experts in this field for many years.

Shopify reviews: 4.4* /390

AWeber 

AWeber is an affordable and easy-to-use package that includes email newsletters, a drag-and-drop editor, and automated email tagging which triggers emails based on customer habits.

It includes a comprehensive analytics tool and site data analysis so that you can see the strengths or weaknesses of any new and ongoing email campaigns.

Key benefits are ease of use, extensive web fonts, and comprehensive IT support. AWeber’s USP really is their customer service which is something they take incredibly seriously.

Pricing:

Pricing plans range from a free plan up to 500 subscribers up to an unlimited user package at $899/month with over 30% discounts if you pay annually.

Shopify reviews: 3.4*/53

Omnisend

Omnisend prides itself on its integration with other technologies and is heavily geared toward social media. Campaigns can be run via SMS, WhatsApp, FB messenger and tailored to suit the chosen media with the help of push notifications.

Your potential and existing customer base can be segmented according to their shopping habits paying particular attention to those who browse and then abandon the cart.

Omnisend pride itself on its statistics, analytical data, advanced automation, and targeted marketing campaigns.

Their USP is their ability to offer additional features, such as resending newsletters and re-engaging customers through the use of discounts and ‘call-to action’ campaigns.

Pricing:

Pricing plans range from FREE to $59/mo for up 2500 contacts with unlimited emails and notifications. A scaling monthly packages applies after that with monthly price increases depending on the number of contacts you have. Anything over 150,000 contacts then it’s custom pricing and you need to get in touch with them. All packages come with full features and functionality.

Shopify reviews: 4.7*/5847 

 
GetResponse

GetResponse is an email-driven package heavily focused on the design aspects of email marketing. They include easy design tools with a newsletter, autoresponder, automated email, and segmented emails timed to respond to user actions and activities.

They also offer a blog-to-email function through the use of RSS functionality, enabling you to link your blogs with your email marketing campaigns. Benefits include being able to work with several customers on several campaigns simultaneously.

Their USP according to their own site is that they are the, ‘easiest email marketing platform’ to use.

Pricing:

Pricing plans range from $13 a month for less than 1000 subscribers up to $1099 a month for a custom solution with premium support and features. They also offer an incentive of an 18% reduction for an annual payment and a 30% discount if you pay two years upfront.

Shopify reviews: 1.9*/9 

Brevo (Formerly Sendinblue)

Bervo CRM and email marketing software really promote their customer capturing and segmentation abilities by ‘sending the right email to the right customers at just the right time’.

As with some other email marketing software, they offer SMS marketing and email marketing integration alongside a wider CRM system.

A customer can be redirected from your email or SMS notification to a specific landing page created with their shopping preferences and can be media linked, such as to a Facebook ad or signup form.

It’s all about capturing data and expanding the customer base. Benefits include integrated marketing automation, personalized workflows and ‘send in time’ optimization based on algorithms. They pride themselves on their intelligent workflow tools and SMS automation.

Pricing:

Pricing plans range from a free monthly plan which allows you to send up to 300 emails per day and customizable pricing plans for larger stores who need unlimited contacts and enterprise level account management.

Shopify reviews: 3.5*/10

Constant Contact

Constant Contact is a web-based email marketing system that offers direct and regular customer contact and newsletter creation software. The editing tools and market segmentation abilities are gained from the customer clicks in an email.

This intelligent segmentation method is then applied to future email or newsletter correspondence and those who don’t open will be sent another. This is a more intimate customer contact model geared towards building customer loyalty and trust.

The benefits of this strategy include brand building, sales-boosting, and in-depth analytical tools. Their USP is to open up modern marketing techniques to all businesses.

Pricing:

Pricing plans start from $12 a month with a free trial available and their premium plans start from $80 per month. Again, like with most email app providers, you’ll pay more, the more contacts you have in your list.

Shopify reviews: 3.0*/36

Privy

Privy works in conjunction with Shopify and focuses heavily upon its market-driven capabilities with specifically timed welcome and exit messages, popups alerting customers to discounts, and targeted campaigns. Privy analyses ‘cart abandonment’ and has techniques for encouraging people to return to finish their shop.

This software is very much focused on customer shopping experiences rather than more generalized customer contact and communication.

Emails are easy to create with drag-and-drop functionality and are aimed at small business owners with Shopify-integrated reporting.

Benefits include the encouragement of repeat sales and customer retention.

Pricing:

A free trial is available but Pricing starts at $30 per month and their growth plan starts at $45. Take note that the number of ‘pageviews your store has’ also influences the price you pay.

Shopify reviews: 4.6*/24,899 

 

CM Commerce

CM Commerce works alongside Shopify and bases its email timings on customer shopping activities. Segmentation tools include email marketing features and ‘improved customer conversations’ which aim to create a closer relationship.

Any abandoned carts trigger an email to bring the customer back. Specifically timed incentives include alerting the customer to the latest product offers and discounts. Templates are tailored to customer behaviors and emails are triggered to reward loyal customers in a bid to encourage repeat purchases.

CM Commerce also offers visual product reviews for customers to upload their own photos onto the retail website and in linked emails.

Benefits include being able to reach out to a wider audience at the right moment. Their USP is to focus on conversion rates and brand awareness which can be gained from highly targeted and clever marketing.

Pricing:

Free to install but pricing plans start from $9 per month which allows you to send up to 5000 emails to 500 people. The price then goes up based on the number of contacts you have.

Shopify reviews: 4.6*/1,153

Up Order (Formerly Spently)

Spently works in conjunction with Shopify to produce precisely targeted emails with specific branding and personalized content. The emails are created to suit the specific market sector and analytical tools enable you to see the results. Spently works within the Shopify site and uses the data provided by Shopify to create marketing content.

Their USP is that they work within Shopify and so their emails are highly targeted and specific to recent shopping activities.

Pricing:

The app is free to install. The first 25 orders per month are complementary and there is no limit to the number of emails sent per order! For every additional 50 orders, you’ll be billed $10. Up to 500 orders per month is $99 per month and up to 5000 orders per month is $399.99 per month.

Numbers and ratings: 4.6*/582

Smartrmail

SmartrMail works within Shopify and offers an easy way to send emails directly to customers to generate sales. Emails can be configured with your own branding and product images and descriptions with any direct links to emails already sent.

SmartrMail make no apology for the fact that the software only works with customers with online shops and in fact see this as one of their key benefits. Being so highly targeted towards online shopping makes them specialists in their field.

SmartrMail have reported increased sales for those online retailers who have adopted the software and their USP is their ability to generate emails based specifically upon the purchasing habits of your customers.

Pricing:

Pricing plans start from $14 per month for the Essential package (0-499 contacts) and the Pro package at $99 per month doesn’t increase until you have over 6000 contacts. Pay annually and you’ll get a 30% discount.

Shopify reviews: 4.8*/591

 
Mailerlite

MailerLite is an app designed specifically for Shopify and offers additional features such as the mailer lite app and newsletter facility. This additional feature for Shopify uses existing product descriptions to embed into a newsletter to make it more tailored and personalized for your online shoppers.

MailerLite offers analytical tools, data sync, and sales tracking facilities to enable retailers to see the benefits of their campaigns.

They offer additional integration options and intelligent pop-ups and landing pages with their USP being that you can create professional-looking emails in minutes.

Pricing:

Pricing plans range from free for up to 1000 subscriber and then up to $20 per month for up to 500 subscribers with unlimited monthly emails. You can also book a call to discuss their Enterprise packages.

Shopify reviews: 3.0/*30

Shopify Email

Shopify Email is Shopify’s native email marketing app designed specifically for Shopify store owners. It offers a simple and integrated way to create, send, and manage email marketing campaigns directly from your Shopify dashboard.

Key Features of Shopify Email:

Seamless Integration with Shopify:

Since it’s built by Shopify, it integrates smoothly with your store, allowing you to use your existing products, customer data, and branding easily in your email campaigns. You can add products directly from your store, use customer segments, and track sales directly from emails.

Pre-designed Templates:

Shopify Email comes with professionally designed templates that are optimized for mobile and desktop. These templates are customizable, and they automatically include your store’s branding, logo, colors, and products, making it easy to create on-brand campaigns quickly.

Personalization and Targeting:

You can personalize emails by using your Shopify customer data. For example, send targeted emails based on customer purchase history, location, and other factors to create more personalized experiences.

Simple Campaign Creation:

The drag-and-drop editor makes it easy for beginners to design emails without any technical skills. You can add product images, prices, descriptions, and links to your store effortlessly.

Performance Tracking:

Shopify Email provides basic analytics to track important metrics such as open rates, click-through rates, and sales generated from each campaign. You can monitor how your emails perform directly within Shopify’s reporting section.

Affordable Pricing:

Shopify Email is priced affordably. Every month, you can send 10,000 emails for free. After that, it costs $1 for every 1,000 emails you send, making it a cost-effective solution for small businesses.

Ease of Use for Beginners:

One of Shopify Email’s strongest advantages is its simplicity. It’s ideal for Shopify store owners who want a straightforward, easy-to-manage email marketing tool without having to deal with complex third-party apps.

Limitations of Shopify Email:

Basic Features:

Shopify Email is great for small stores with straightforward needs, but it lacks some advanced features available in other email marketing tools, like complex automation workflows, advanced segmentation, and A/B testing.

Limited Reporting:

While it provides performance metrics, the reporting isn’t as in-depth as other apps like Klaviyo or Omnisend, especially when it comes to customer lifetime value, detailed revenue attribution, or granular behavior-based insights.

No SMS Marketing:

Shopify Email focuses purely on email, so if you want to incorporate SMS into your campaigns, you’ll need to use a different tool like Omnisend or Klaviyo that supports both email and SMS marketing.

When to Use Shopify Email:

• Great for Beginners: If you’re new to email marketing and looking for an easy-to-use, cost-effective tool, Shopify Email is perfect.
• Simple Campaigns: For basic email newsletters, promotions, or product launches without needing deep automation or complex workflows.
• Small to Medium Stores: Shopify Email works well for small to medium-sized businesses that don’t have high-volume email marketing needs or want to keep costs down.

Shopify Email vs. Other Email Marketing Tools:

• While Shopify Email is a solid, affordable choice for small businesses or beginners, other email marketing apps like Klaviyo, Omnisend, or ActiveCampaign are better suited for larger stores or those looking for more advanced features like detailed segmentation, automations, and multi-channel marketing (including SMS).

Overall, Shopify Email is a simple, effective solution for Shopify store owners who want to manage their email marketing without relying on external apps, while also benefiting from affordable pricing and ease of use.

Shopify reviews: 4.5*/1,723

Conclusion

Our recommendation for the best email marketing app to use is Klaviyo. It is the email marketing tool that we use as we found it to have more functionality than other email marketing tools and was best aligned with what we wanted to achieve.

All the email marketing apps in this list will help you to grow your business through email marketing and will prove a vital tool in increasing your sales. But having worked with over 1000 Shopify stores since 2010, Klaviyo is the best.

FAQ’s

Which email marketing app offers the best automation features for Shopify stores?

Klaviyo and Omnisend are known for their robust automation features. They offer pre-built flows for abandoned cart recovery, welcome emails, post-purchase follow-ups, and product recommendations, making them ideal for automating campaigns based on user behavior.

What are the most affordable email marketing apps for Shopify?

Shopify Email offers an affordable option starting at $1 for every 1,000 emails after the first 10,000 free emails each month. MailerLite also provides a free plan for up to 1,000 subscribers with basic features, making it one of the most budget-friendly choices.

Which email marketing app integrates well with Shopify and other apps (like CRM, social media, etc.)?

ActiveCampaign and Klaviyo are excellent for integration with Shopify and other platforms, such as CRMs (HubSpot, Salesforce) and social media channels. They also integrate with other tools like Google Analytics, Facebook Ads, and various payment processors.

Which email marketing apps offer the best templates for Shopify?

Omnisend and Klaviyo offer a wide range of e-commerce-focused templates that are easy to customize. These templates are optimized for mobile, responsive, and include designs for various campaign types like newsletters, sales, and product promotions.

What email marketing apps have the best deliverability rates for Shopify?

Klaviyo and Omnisend are highly rated for their deliverability rates. These platforms are known to ensure your emails avoid spam filters, thanks to their solid infrastructure and email reputation management.

Which email marketing app is the easiest to use for Shopify beginners?

Privy and Shopify Email are some of the easiest email marketing tools to use for Shopify beginners. They have intuitive drag-and-drop editors and user-friendly dashboards that don’t require a steep learning curve.

Do any email marketing apps provide SMS marketing alongside email for Shopify stores?

Yes, Omnisend, Klaviyo, and ActiveCampaign offer both email and SMS marketing capabilities. This allows you to run integrated campaigns and communicate with customers via both channels seamlessly.

What’s the best email marketing app for Shopify in terms of segmentation and personalization?

Klaviyo is considered the best for advanced segmentation and personalization. It allows you to create segments based on real-time data, such as past purchases, browsing behavior, and engagement levels, enabling highly personalized email campaigns.

Which email marketing app provides the best analytics and reporting for Shopify campaigns?

Klaviyo and Omnisend offer some of the most comprehensive analytics and reporting tools. They provide detailed insights into open rates, click-through rates, revenue attribution, and customer behavior, allowing you to fine-tune your email marketing strategies.

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