Liptons.ca Case Study & Review – 1600% Growth

Company

Liptons.ca are an established, specialist supplier of high-end home audio and video equipment from some of the world’s biggest brands available to buy both online and in-store. Based in Ontario Canada, this client has worked with us since the middle of 2023.

Problem

Like millions of others across the world, Lipton’s were using WordPress and WooCommerce as an ecommerce platform. WordPress is not an ecommerce platform, it’s a publishing platform. WooCommerce is a plugin which gives your blog the ability to sell online, that’s it.

The business has a thriving in-store business but this was not reflected online. Their online business had received little attention over the years and was in need of a complete overhaul to bring the brand inline with its in-store products, services and performance.

• Website was not fit for purpose to increase sales on any channel
• Under-optimized product feed of 2800 SKUs and 30+ category pages
• WooCommerce is riddled with technical SEO issues, too many to mention
• No product filtering on category pages for brands or product type
• Sitewide keyword conflicts and cannibalization
• Extremely slow page load speed on desktop and mobile, 66 seconds
• Sales were low 

Solution

ULTIMATE Retail Growth Service which included a WooCommerce migration service.

We provided the client with a detailed design brief questionnaire to get the exact look and feel they wanted for their new store.

We migrated all data from Woocommerce into Shopify using the required formatting for previous orders, customers and contacts.

We installed the latest version of our RankHigherTheme.

We designed and built the client completely custom design from scratch and worked closely with the client to match their very specific requirements.

We manually optimized a new product feed of 2800+ SKU’s to maximize performance in the search engines, our product filter tech and for the Google Shopping Comparison Service.

We planned, installed and configured our Shopify AAP® SEO Product Filter tech which unleashed 100’s more fully optimized, high converting landing pages in the search engines and allowed browsers to filter products by brand, color and product type.

We created custom page templates for the many services that they offered and tagged certain products for ‘buy in-store only’.

We installed and configured all apps that were necessary to reflect the client’s business model and operations.

We ran post launch technical analysis to ensure a smooth migration to our tech.

We have recently launched a bespoke product page template for specific product ranges.

We provide ongoing monthly web maintenance and support and a complete marketing package with a combined retainer and revenue share package.

Results

Since launching the site and taking over the online marketing for the business since July 2024, Lipton’s have achieved phenomenal growth. 

• Mobile Speed Score of 89
• Desktop Speed Score 86
• Conversion Rate increase of 420% 
• Overall Site Revenue Growth = 1600%

Testimonial

Before meeting KMD, I had an adequate website – the content, photos, descriptions, and layout were fine. It looked trustworthy enough and operated well enough, albeit slowly, to provide comfort and business credibility to an online shopper. But it wasn’t the design or e-commerce profit generating engine that truly represented our evolving business and goals. Upon finding KMD, it was clear their portfolio of websites were experiencing growth and exemplifying the appearance and functionality ours was lacking. KMD quickly educated me on their no-nonsense approach. They listened and understood my goals, and we worked together to deliver a striking, luxurious and well honed design that allowed me to feel comfortable in selling high ticket items through our webstore. Of course, every detail was considered not only layouts and imagery, but also in the backend SEO, categorization, filtering and keywords that has led to us climbing the ranks on Google. Working with Kristin and Mark hand in hand over the past year has been fun, fruitful and refreshing. They delivered what they promised, and the investment will clearly more than be recouped. We continue to work together to explore new avenues of increasing the effectiveness of our website both on mobile and on desktop.

KMD’s ongoing support and compounding success of their advertising programs on both Google and Meta platforms paired with our new website has truly turned the faucet on the conversions. One without the other is a missed opportunity. Many thanks to KMD for their research, understanding, efforts and invested support.

Sasha K, Lipton’s Audio Video Unlimited.