Performance Based Digital Marketing With Revenue Share

Are you tired of paying agencies that don’t deliver? Do you have an amazing product or service but you don’t have tens of thousands of pounds to invest in the necessary technologies and digital marketing services to kickstart your growth plans? Then perhaps you should consider ‘performance-based digital marketing with revenue share‘ if the traditional ‘retainer’ payment model is not for you.

Only Pay When You Profit. Let’s Scale Your Business Together.

Like most online entrepreneurs, you’ve probably spent thousands on marketing agencies in the past, hoping for explosive growth—only to end up with underwhelming results, confusing metrics, and an empty wallet. But what if your marketing partner was just as invested in your success as you are? What if you only paid when you saw actual results?

With a revenue-sharing model, your growth becomes our growth. We only win when you do.

What is Performance Based Marketing With Revenue Share?

Performance-based marketing with revenue share is a marketing model where the marketer or marketing agency is compensated based on the actual performance and results they deliver, typically measured in terms of revenue generated for the client. In this model, instead of being paid a fixed fee or retainer for things like SEO, PPC or Meta’s Facebook Ads, the marketer earns a percentage of the sales or revenue directly attributed to their marketing efforts.

Key Elements of Performance-Based Marketing with Revenue Share:

Compensation Tied to Results:

The marketer is only paid if their campaigns generate real, measurable outcomes—specifically revenue or sales for the client. This aligns the interests of both parties, as the marketer is motivated to drive revenue growth, not just traffic or leads.

Revenue Sharing Model:

Instead of paying a flat fee for marketing services, the client agrees to share a portion of the revenue generated from the marketing campaigns. This could be a fixed percentage or a tiered structure where the marketer earns more as revenue increases.

Focus on Key Metrics:

The primary metric is revenue. Other performance metrics like impressions, clicks, or leads might be monitored, but the ultimate goal is driving sales or conversions that directly result in revenue.

Risk Sharing:

The client doesn’t need to make large upfront payments for marketing efforts, therefore significantly reducing their financial risk. The marketer takes on the responsibility of delivering results, knowing that they only get paid when they achieve those results.

Scalability:

As revenue grows, the marketer earns more, which incentivizes them to continually optimize and scale marketing efforts. This creates a win-win scenario where both the client and marketer benefit from business growth.

Alignment of Interests:

Traditional marketing agencies often focus on vanity metrics (like clicks or traffic) that don’t always lead to increased revenue. In a revenue-sharing model, the marketer is incentivized to focus on what truly matters to the business—revenue growth. This leads to stronger alignment between the marketer’s efforts and the client’s financial goals.

Example of How It Works For An Ecommerce Store:

Client: An eCommerce store currently generating £10,000 per month in sales, but struggling to scale due to outdated web technologies, limited marketing expertise and budget constraints.

A Sample of client PPC ROAS for the month of September 2024

Marketer: A digital marketing expert or agency specializing in Ecommerce Wb Design, SEO, PPC (Pay-Per-Click), and Facebook advertising, with a focus on driving more traffic, increasing conversions, and boosting overall revenue.

Background: The client has invested in digital marketing in the past, trying various agencies and freelancers, but with minimal success. They’ve been hesitant to move forward because they don’t want to spend £15,000 on a new website and between £2,000 -£5,000 per month on expert marketing services without a clear ROI.

Agreement: Instead of requiring large upfront fees for SEO, PPC, and Facebook ads, the marketer offers a revenue-sharing model. The client won’t have to pay for the services out-of-pocket—instead, the marketer will earn a percentage of the revenue generated through their marketing efforts. This ensures that the marketer is fully aligned with the client’s growth goals.

How It Works:

1. Audit & Strategy Development: The marketer begins with a thorough audit of the eCommerce store’s website, existing traffic, and current marketing efforts. They develop a custom strategy focused on improving SEO rankings, optimizing PPC campaigns, and driving high-converting traffic from Facebook ads.
2. SEO for Long-Term Growth: The marketer implements an SEO strategy to help the store rank for key search terms related to its products, driving more organic traffic over time. This includes on-page optimization, content creation, and technical SEO fixes to ensure the site is optimized for search engines.
3. PPC & Facebook Ads for Immediate Results: The marketer runs highly targeted Google Ads and Facebook ad campaigns to drive immediate traffic and sales, focusing on optimizing conversion rates and return on ad spend (ROAS). These ads are carefully targeted to the store’s ideal audience, driving qualified traffic that is more likely to purchase.
4. Conversion Rate Optimization (CRO): To maximize the value of incoming traffic, the marketer also focuses on improving the store’s conversion rate—from optimizing product pages and checkout processes to improving the overall user experience. This ensures more visitors become paying customers.
5. Revenue Share Agreement: Instead of paying upfront for the SEO, PPC, and Facebook marketing services, the client agrees to share a percentage of the revenue generated through these efforts. This minimizes their financial risk while still benefiting from expert digital marketing services.

Scenario:

• Over the course of three months, the marketer’s SEO efforts start to improve organic rankings, leading to a 20% increase in organic traffic.
• The PPC and Facebook campaigns also begin to generate strong results, increasing the store’s overall monthly sales to £20,000 within the first few months—doubling their initial revenue.
• Based on the revenue-sharing agreement, the marketer earns 10% of the revenue generated through the marketing efforts. In this case, with the additional $10,000 in revenue, the marketer earns £1,000.

Key Benefits for the Business:

• No Upfront Costs: The client doesn’t need to invest £15,000 in a new website or £2,000 -£5,000 per month on a marketing agency. Instead, they only pay the marketer a percentage of the revenue generated through their efforts, reducing financial risk.
• Focus on Growth: The marketer is incentivized to grow the business because their compensation is tied to the revenue generated. This ensures the client isn’t paying for ineffective marketing services or vanity metrics, but for real, measurable results.
• Scalability Without Breaking the Bank: As the business grows, so does the marketing budget, but it’s tied directly to performance. The client can scale without fear of wasting money on expensive services that don’t deliver.
• Access to Expert Services: With SEO, PPC, and Facebook marketing, the business gets access to expert-level marketing services without needing to pay upfront fees. This allows them to benefit from strategies that can increase traffic, conversions, and revenue, which they previously couldn’t afford.

Key Benefits for the Marketer:

• Long-Term Relationship: The marketer is motivated to help the client scale their business, building a long-term relationship based on trust and mutual benefit. If the client’s revenue continues to grow, the marketer’s earnings grow alongside it.
• Performance-Driven Compensation: By focusing on results and tying payment to the client’s revenue growth, the marketer can potentially earn more than they would with a traditional fee-based structure. In this example, if revenue continues to double, the marketer’s share increases over time.
• Opportunities for Optimization: The marketer can continuously test and optimize campaigns—whether through SEO improvements, better targeting on Facebook ads, or increasing ROAS on PPC campaigns—ensuring both short-term wins and long-term growth.

Why This Works for an eCommerce Store:

• Minimal Risk, Maximum Reward: The eCommerce store is no longer stuck choosing between expensive services and minimal results. By paying based on performance, the business gets access to premium marketing services that drive growth, without being locked into hefty upfront payments.
• Results-Focused Approach: In this model, the marketer is entirely focused on generating revenue, rather than simply providing services. This ensures that every decision made is about profitability, helping the client grow efficiently and effectively.
• Ability to Scale: As the business grows from $10,000 to $20,000 in monthly sales, the partnership is designed to scale with it. The marketer earns more as the business grows, incentivizing them to continue improving performance.

Summary of Performance-Based Marketing for eCommerce:

In this example, an eCommerce store stuck at £10,000 in monthly sales can break through to the next level by working with a marketer on a revenue-share basis. The marketer provides expert SEO, PPC, and Facebook marketing without upfront fees, ensuring the client pays only when their revenue increases. This model creates a win-win partnership—the business minimizes risk while scaling, and the marketer benefits from driving real growth.

Example of How Performance-Based Marketing with Revenue Share Works for a Lead Generation Business

• Client: A business offering high-ticket services, such as a builder, landscape gardener or B2B consulting, with price ranging from £2,000 to £15,000 per sale.
• Marketer: A digital marketing agency or lead generation specialist managing paid ads, content marketing, and email campaigns to generate qualified leads.
• Background: The client has already spent significant amounts on digital marketing in the past, using strategies like Google Ads, Facebook Ads, and LinkedIn Ads, but hasn’t seen a strong ROI. They’ve received clicks and leads but very few high-quality prospects that converted into actual sales.
• Agreement: The marketer agrees to a revenue-sharing model, earning a percentage of each high-ticket sale generated from their marketing efforts. Instead of charging upfront fees, the marketer will get paid only if their campaigns bring in leads that convert into sales.

How It Works:

1. Strategy Development: The marketer creates a tailored marketing plan focused on attracting high-quality leads for the business. This includes targeting specific audiences (e.g., business owners, decision-makers, or affluent individuals), optimizing landing pages for conversion, and setting up sales funnels designed to nurture leads toward booking consultations or signing up for services.
2. Lead Generation Campaigns: The marketer runs a mix of paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and content marketing (e.g., webinars, case studies) to drive potential leads to the business’s website or landing pages.
3. Lead Nurturing: Once leads are captured, email campaigns and retargeting ads are used to nurture them, ensuring that the leads progress through the sales funnel and are more likely to convert into paying clients.
4. Revenue Share Model: Instead of paying for leads upfront or on a cost-per-click (CPC) basis, the business only pays the marketer a percentage of the revenue generated from each closed sale. This ensures that the marketer is motivated to deliver not just any leads, but high-quality leads that turn into actual customers.

Scenario:

• The marketer’s campaigns generate 30 qualified leads in a month. Of those, 5 convert into high-ticket sales for the client.
• The client’s service packages are priced between £2,000 and £15,000, and the total revenue from these 5 conversions amounts to £45,000.
• Based on the revenue-sharing agreement, the marketer earns 10% of the revenue generated from the sales. This means the marketer is paid £4,500 for that month’s work.

Key Benefits for the Business:

• No More Wasted Budget: In the past, the business spent thousands on digital marketing without seeing meaningful results. With the revenue-sharing model, they no longer have to worry about upfront costs or wasted ad spend. They only pay when they close a sale.
• High-Quality Leads: The marketer’s incentives are aligned with the business’s goal of closing high-ticket clients. They focus on generating qualified leads who are likely to convert, not just driving traffic or collecting names on a list.
• Predictable Growth: The business can scale its marketing efforts knowing that any investment is directly tied to revenue generation. This makes it easier to justify increasing ad spend as the marketer optimizes the campaigns to bring in more high-ticket clients.
• Transparent Results: The marketer provides detailed reports on which campaigns are driving leads and how many leads are converting into sales, giving the business full transparency and confidence in their marketing ROI.

Key Benefits for the Marketer:

• Higher Earning Potential: In a traditional model, the marketer might have been paid £5,000 – £15,000 a flat fee of £2,000 for the month. But in this performance-based model, they earned £4,500, which could be even higher if the business closes more high-ticket clients.
• Long-Term Partnership: The marketer becomes a key growth partner for the business. Because their earnings are tied to the business’s success, they are incentivized to optimize the campaigns continually and drive more revenue.
• Data-Driven Adjustments: Since the marketer is closely monitoring conversions and revenue, they can continuously adjust their campaigns based on what’s working. This creates a feedback loop where the marketer can quickly pivot to strategies that generate more sales.

Summary of How Performance-Based Marketing with Revenue Share Works for a Lead Generation Business:

In this example, the business requiring high-ticket leads reduces financial risk by only paying the marketer a percentage of revenue from closed sales. The marketer, in turn, is motivated to deliver high-quality leads that are more likely to convert. This creates a mutually beneficial partnership, where both parties are aligned on the same goal: driving significant revenue growth through targeted, performance-driven marketing.

Overall

Performance-based marketing with revenue share is an attractive model for both businesses and marketers, as it ties compensation directly to results. Businesses benefit from reduced risk and a stronger focus on revenue, while marketers are incentivized to optimize for performance and can earn significantly more by driving success. It’s a win-win scenario that aligns the interests of both parties and fosters long-term, growth-oriented partnerships.

For Ambitious eCommerce Stores and Businesses Requiring Leads

Our service is designed for eCommerce stores and companies requiring lead generation that are ready to scale but have grown frustrated with the high costs and lack of results from traditional marketing agencies. If you’re looking for a partner who’s as committed to your revenue growth as you are—and only gets paid when you profit—then this is for you.

If you’ve ever felt that agencies don’t care enough once they’ve locked you into a contract, or that you’re paying for vague promises instead of real outcomes, you’re not alone.

The Problem with Traditional Marketing Agencies

You’re probably familiar with these common frustrations from the traditional retainer model.

High Costs Without Guaranteed Results – You’re paying agencies thousands of dollars in flat fees or retainers, but there’s no guarantee those dollars are bringing you real ROI.

Lack of Accountability – Many agencies are paid regardless of performance. Whether your business grows or not, they get their fee at the end of the month.

Misaligned Incentives – You want sales and revenue, but agencies focus on metrics like clicks and traffic that don’t necessarily translate to profit.

Difficulty Scaling – As your marketing budget increases, so do agency fees—even if the returns don’t. Scaling profitably becomes a struggle.

Limited Transparency – Agencies often keep you in the dark about what’s actually working. You’re unsure if your money is well spent or simply burned away in inefficient campaigns.

Sound familiar? If so, it’s time for a change.

A Smarter Way to Grow: Our Revenue-Sharing Model

Imagine working with a marketing partner who’s as invested in your business as you are. With our revenue-sharing model, we only get paid when your business grows.

A Sample of a client’s new Facebook ROAS for the first 2 weeks September 2024

Here’s how it works:

Aligned Interests – We only profit if you do. Our focus is entirely on driving revenue, not vanity metrics like clicks or impressions.

Performance-Driven Strategy – Every decision is based on increasing your sales. We’re not just bringing traffic; we’re optimizing conversions, improving ROI, and scaling your business profitably.

No Upfront Costs – Say goodbye to flat fees and retainers. With this model, there’s zero upfront risk. We earn a percentage of the revenue we help generate.

Complete Transparency – You’ll always know exactly what’s happening with your marketing campaigns. Full access to data, strategy, and performance metrics means you’ll never be left in the dark.

Benefits of Partnering With Us

Here’s what you can expect when you shift to a revenue-sharing partnership with us:

Reduced Financial Risk: Instead of sinking money into traditional agency retainers, you only pay a share of the new revenue we generate. We grow when you grow.

Shared Goals & Accountability: We’re on the same team, working toward the same outcome—your revenue growth. Our incentives are perfectly aligned.

Better Scalability: Since our model is based on a percentage of revenue, we focus on scaling profitably, not just increasing ad spend. You can scale without fear of wasting money on ineffective strategies.

More Flexibility: Forget long-term contracts that keep you locked in even when results fall short. Our revenue-sharing model gives you the flexibility to adapt as your business evolves.

Focus on What Matters: We don’t care about clicks or impressions unless they’re converting into real sales. This model drives us to focus on conversion rate optimization (CRO), customer lifetime value (LTV), and maximizing your marketing ROI.

Imagine What We Can Achieve Together

Picture this: Your eCommerce business or lead generation company is thriving. You’re seeing consistent, scalable revenue growth every month. Every dollar you invest in marketing drives measurable returns.

You have a partner who isn’t just selling you services, but actively working to make your business more profitable—because your success directly impacts theirs. Instead of worrying about where your money’s going, you have peace of mind knowing that your partner is laser-focused on driving sales and maximizing every opportunity.

Why Work With Us?

You might be asking: why trust us with your business?

Here’s why:

Proven Track Record: Since 2010, we’ve helped eCommerce businesses and lead generation companies achieve exponential growth using this very model. By aligning our success with yours, we’ve built long-lasting partnerships based on real, measurable outcomes. View Case Studies >>>

Expertise Across All Channels: From ecommerce web design, lead generation solutions, paid ads (Facebook, Google, Instagram) to SEO, email marketing, and conversion rate optimization, we have deep expertise across all major marketing channels. Wherever the opportunity is, we’ll find it and make it work for you.

Real Case Studies: Our approach has helped businesses just like yours achieve 20-2,000% monthly revenue growth, all while lowering their marketing costs.

How It Works

We’ve made our application process straightforward and simple:

Business Survey: We’ll take some basic data and information from you about you and your business. What you do, where you do it. Where you are now and where you want to be and more importantly, what you have done in the past to get there that hasn’t worked.

Discovery Call: If your initial application seems like a good fit for both of us, we’ll start a conversation with you to understand your business in more detail to determine key business metrics and opportunities.

Custom Strategy: Based on your unique needs, we’ll develop a tailored marketing plan focused on scaling your revenue.

Revenue-Sharing Agreement: You won’t pay anything until we start generating revenue for your business. Our payment is based purely on the sales we drive for you.

Scaling & Optimizing: We’ll continually optimize and scale your campaigns, ensuring that every marketing dollar drives maximum return.

Why Now Is the Time to Act

The eCommerce and lead generation landscape is more competitive than ever. Costs are rising, and businesses relying on traditional marketing agencies are falling behind. The longer you wait to align your marketing with real outcomes, the more revenue you’re leaving on the table.

Every day you stick with the old model is a day of lost potential revenue. The time to switch to a performance-driven model is now.

Ready to Grow Your Business Without the Risk?

We’re ready when you are. Let’s chat about how we can take your business to the next level—together.

Click the button below to complete a Business Survey today and tell us more about the opportunity. There’s no obligation, no upfront fees, and no risk. Let’s explore how we can start driving real revenue for your business.

Frequently Asked Questions

1. How do you track and measure success?

We use advanced analytics and tracking tools to monitor every aspect of our campaigns. Success is measured by revenue growth, not just traffic or leads. We provide transparent reporting so you always know what’s working.

2. Is there a long-term contract?

Yes. Our agreements lengths vary depending on the amount of initial work required and since we only get paid on the revenue we help generate, we’ll need appropriate time to recoup our initial investment of time, effort and resource.

3. What kind of revenue growth can I expect?

While results vary based on your business and industry, our clients have seen an average of 20-2,000% revenue growth within the first few months of working with us.

4. What percentage do you charge?

Our percentage of revenue share is usually between 10 – 20% depending on what initial work is required to get things going for you in the first place.

5. Do we work with a large number of clients at this level?

No. Our time is extremely limited so we only work with a very small number of carefully handpicked clients and opportunities where we believe there is a definite growth opportunity for both of us.

6. How do I apply for this performance based marketing opportunity with revenue share?

Simply fill in the form below and we’ll be in touch with a response within a couple of working days to either book a call with you, or point you in the right direction…